
Russell Byrd
Athlete Market Strategist
Russell Byrd leads Point of Sale in the Athletes Market at Elevate, where he combines elite-level insight with a hands-on approach to life insurance planning for college and professional athletes. A former team captain and standout basketball player at Michigan State University, Russell graduated with a degree in economics before embarking on a successful professional basketball career. Drawing on this firsthand experience in the spotlight, he now partners with advisors to craft tailored solutions that reflect the unique financial needs, career trajectories, and protection goals of high-performing athletes. Russell takes pride in empowering advisors through every phase of client consultation, blending strategy, discipline, and relatability to maximize long-term value for both clients and partners.